October 2008
4 posts
How Harley-Davidson got their groove back →
WatchMany brands are cutting down their advertising spend to cope with the economic downturn. Yet these periods can actually be an opportunity for smaller companies to get ahead and come out stronger on the other side. According to the market research firm PIMS (Profit Impact of Market Strategy), businesses that invest in marketing during a recession typically see a return on investment of more than...
Could this be the future of work? →
“ROWE stands for Results-Only Work Environment. In a ROWE, each person is free to do whatever they want, whenever they want, as long as the work gets done. Currently, there are two authentic ROWEs—Fortune 100 retailer Best Buy Co, Inc. and J. A. Counter & Associates, a small brokerage firm in New Richmond, WI. At both organizations, the old rules that govern a traditional work...
Offices: Old fashioned but still needed →