Wes is an expert in Online Lead Generation. Born and raised in the beautiful country of Zimbabwe, like anyone with any sense he left in 2001 and now lives in London. This is his tumblelog.
View the archive.
Excellent little video with some great commentary on the page too.
“Simply put, introducing the higher-priced machine “framed” the previously most costly unit as a compromise, or middle of the road choice. Buyers were no longer spending too much on the “Cadillac” of the line, but rather making a wise and practical choice. Before the higher-priced machine was introduced, customers may have compromised on a still lower-priced machine, or perhaps bought none at all.”
Via FoxyCart
“We have lived for many years with austerity and it has become part of our culture I suppose. The food we eat and how we eat it has become more special. Each meal has become a celebration. Many people who visit say that everything tastes so much better in Zimbabwe. Nothing is wasted.”
