Let My People Go Surfing
“This kind of independent thinking applies to our management philosophy as well. In fact, our employees are so independent, we’ve been told by psychologists, that they would be considered unemployable in a typical company.”
“We don’t want drones who will simply follow directions. We want the kind of employees who will question the wisdom of something they regard as a bad decision but, once they buy into something, will work like demons to produce something of the highest possible quality—whether a shirt, a catalog, a store display, or a computer program. How you get these highly individualistic people to align and work for a common cause is the art of management at Patagonia.”
