Trying To Make Some Money? Aim To Create Value Instead.
It’s easy to fall into the trap of thinking that the purpose of a business is to make money. But the real purpose of a business is to create value. While it’s possible to make money in the short run without creating much value, in the long run it’s unsustainable. The better you understand what value you’re trying to provide, the better you’ll be able to focus. Too often business owners aren’t clear on what value they’re trying to provide. They just sell stuff and hope for the best. That’s a lousy business model. The world doesn’t need more selling or more stuff. But it always needs and wants genuine value creation, and that’s where you should direct your efforts.
Extracted from Steve Pavlina’s 10 Stupid Mistakes Made By The Newly Self Employed
